Privacy policy

Last updated: April 2026

This Privacy Policy describes how Fayne ("we," "us," or "our") collects, uses, and discloses
your personal information when you visit or make a purchase from https://fayne.co.uk/ (the "Site") or otherwise communicate with us (collectively, the "Services").

We are committed to protecting your privacy and handling your data in a transparent and secure manner.

Fayne is the "Data Controller" of your personal information. Our Services are powered by Shopify, who act as our "Data Processor."

Please read this Privacy Policy carefully.

1. Legal Basis for Processing

Under the UK GDPR, we rely on the following legal grounds to process your personal data:

  • Contractual Necessity: To process and fulfill your orders, including payments and delivery.
  • Legal Obligation: To comply with UK laws such as tax, accounting, and fraud prevention requirements.
  • Legitimate Interests: To improve our website, provide customer support, and maintain security.
  • Consent: For marketing communications and non-essential cookies. You may withdraw your consent at any time.

2. Personal Information We Collect

We collect the following categories of personal data:

Information You Provide Directly:
- Contact details (name, address, phone number, and email).
- Order details (billing/shipping addresses, payment confirmation).
- Account information (username, password, security details).
- Customer support communications.

Information Collected Automatically:

We automatically collect certain data about your use of our Site using cookies and similar technologies (device, browser, IP address, and usage analytics).

Information from Third Parties:

We may receive information from vendors, service providers, or social media platforms that help us operate the Site and Services.

3. How We Collect Your Data

We collect personal information in the following ways:

  • Directly from you when you place an order, contact us, or interact with our website.
  • Automatically through cookies, analytics tools, and similar technologies.
  • From service providers such as Shopify and payment processors.

4. Cookies

We use cookies and similar technologies to improve your browsing experience and analyze website traffic. You can manage your cookie preferences through your browser settings or our cookie banner. 

5. Data Security

We take appropriate technical and organizational measures to protect your personal data. This includes secure servers, HTTPS encryption, and restricting access to authorized personnel only.

Payment information is processed securely through trusted payment providers and is not stored on our servers.

6. Data Retention

We retain your personal data only as long as necessary for the purposes it was collected. For example, we retain order information for at least 6 years to comply with UK HMRC tax and accounting obligations.

7. International Data Transfers

Some of our service providers may process your data outside the United Kingdom (such as Shopify infrastructure). Where this occurs, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or equivalent mechanisms.

8. Automated Decision-Making

We do not use automated decision-making (including profiling) that produces legal or similarly significant effects concerning you.

9. Sharing with Third Parties

We share your data only with trusted service providers necessary to operate our business, including:

  • Shopify (website hosting and infrastructure)
  • Payment processors (such as Shopify Payments, PayPal)
  • Shipping partners (such as Royal Mail, DPD)
  • Analytics and marketing platforms (such as Google Analytics, Google Ads, and Meta/Facebook Pixel)

10. Your Rights (UK GDPR)

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time (where applicable)

To exercise your rights, please contact us using the details below.

11. Complaints

If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised "Last updated" date.

Business & Contact Information

Fayne
FAIQ ECOM LTD
196 Hill Lane
Manchester M9 6RG
United Kingdom

Company Registration Number:
16297347

Email: hey@fayne.co.uk

Customer Service Hours:
Monday – Friday: 9:00 AM – 6:00 PM (GMT)

We aim to respond to all emails within 24 hours (Mon–Fri).